Bethany Athletics to partner with Nike and BSN SPORTS
BETHANY, W.Va. (Aug. 10) – The Bethany College Athletic Department has entered into a five-year partnership with NIKE through BSN SPORTS. The agreement is part of BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all D-I, D-II, D-III, NJCAA and NAIA schools.
The agreement includes numerous incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing, branding, fundraising and promotional opportunities.
"We are extremely excited to partner with Nike and BSN SPORTS" said Director of Athletics, Stephen Thompson. "This partnership strengthens the Bethany College brand, outfits our student-athletes in the greatest name in sports apparel today, and provides our coaches service from the best dealer in the country. The Nike and BSN SPORTS Brand is synonymous with excellence and this relationship will go a long way in providing our students with an exceptional experience at Bethany."
"We are excited to partner with Bethany College and NIKE in elevating the performance and impact of their athletics program. This strategic partnership provides the finest apparel and athletic products to the Bison athletic teams and benefits each student athlete representing the community on the athletic field or court" said Todd Northrop, Vice President. "We are proud to be their partner and pleased that we can elevate the student-athlete experience."
BSN SPORTS Collegiate Select will partner with the company's key vendors to provide apparel and equipment to colleges and universities across the country.
About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.
About BSN SPORTS
BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
